Jeep Awaits Payoff From 'Tomb Raider' Partnership

The deal: More than three years ago, DaimlerChrysler partnered with Eidos' "Tomb Raider" video-game franchise to associate its lineup of Jeeps with buxom adventurer Lara Croft. The result: One movie flop and a disappointing video game later, the partnership is starting to show signs of paying off with the latest game, "Tomb Raider: Legend."