Jenny x Walgreens
Jenny Craig plans to open 100 locations inside Walgreens locations across 20 states in January, the companies announced Monday. The deal gives the weight loss company its first presence in a national drugstore chain just as the perennial diet season kicks into gear. Offerings inside Walgreens locations will include one-on-one consultations, menu planning, and meal delivery. Jenny Craig and Walgreens said they will explore other possible collaboration plans after the locations open. Jenny Craig has about 500 company-owned and franchised locations in the U.S. and Canada.
Mitsubishi bails on esports partnership
Mitsubishi Motors Taiwan has halted its esports sponsorship with video game publisher Blizzard Entertainment, according to Game Industry Biz, a trade publication that covers the space. Mitsubishi had previously been running ads during tournaments for “Hearthstone,” an extremely popular card game in the esports arena. The car manufacturer's move comes after Blizzard banned a well-known Hearthstone player for supporting Hong Kong protesters during a livestream in early October, which in turn riled the game’s vocal fan base.
It’s a bird, it’s a plane… it’s Coach’s mascot
There will be a new face floating above the streets of New York City in Macy’s Thanksgiving Day Parade next month. Coach, the New York-based fashion brand, will debut a float with its 4-year-old brand mascot, a T-Rex named Rexy, in the annual event, now in its 93rd year. Coach will also release a Rexy-themed collection of accessories and t-shirts on Nov. 15 at Macy’s stores as part of the collaboration. Dino-mite.
When the thought isn’t enough
Etsy may have started as an ecommerce site, but it's going old-school for the holidays this year. The craft marketplace is hosting its first holiday hotline on Nov. 5. Consumers can call (844) 9900-JOY (844-990-0569) for gift advice from a team of trend experts about what to get that special someone for the holidays. Those who dial in should be ready to share their ideal price point along with unique traits and interests of the person they’re buying for. They also need to have an Etsy account, because all callers will receive an Etsy gift card.
Painters, start your engines
This is not your average Wienermobile: Oscar Mayer is giving Nascar fans the chance to design the paint scheme for the Ford Mustang driven by Ryan Newman. Fans can download a car template to cook up their own meat-inspired paint themes, with the winning design being put on the car for the TicketGuardian 500 in Phoenix next March. The promotion comes as the Kraft Heinz meat brand extends its partnership with Roush Fenway Racing and driver Ryan Newman for two more years, through the 2021 season. Oscar Mayer will again be the primary partner on the No. 6 Ford for multiple races.
Would you buy this?
Caulipower, which sells frozen pizza with a crust that includes cauliflower, is adding to its lineup. Cauliflower-crusted chicken tenders are gluten-free and baked, which means they contain lower calories, net carbs and fat compared to standard frozen tenders. Video ads released this week suggest the brand is giving the internet what it wants.