Planned Parenthood is gaining in popularity with Gen Z, as the pro-choice group boosts its marketing in wake of the June decision by the Supreme Court to overturn Roe v. Wade.
The organization’s actions, which have included a $16 million dollar ad campaign, caused it to jump to third place in the latest Ad Age-Harris Poll Gen Z brand tracker, a ranking of brands gaining the most attention from Gen Z in the third quarter. Beats by Dre took the top spot, followed by Jersey Mike’s Subs. Lenovo and New Balance rounded out the top five.
Conducted quarterly, the poll ranks brands by how much their equity has changed with Gen Z—that is, how much this generation’s perception of these brands is changing from quarter to quarter. It surveys consumers ages 18-24; younger members of Gen Z are unable to answer without adult supervision, so are excluded from the analysis.