Aldo enlists Tinx and other creators for its new self-acceptance marketing

Aldo features influencers including Tinx and Rishab Sharma in “For All That Is You,” its new campaign focused on self-acceptance. The footwear retailer has enlisted social media personality Tinx, basketball player Scotty Pippen Jr., beauty influencer Noor Stars, musician Rishab Sharma and model Irene Kim for its latest campaign. These five influencers all have one thing in common, according to Aldo: they use fashion to show the world who they are as social statement makers and embrace their uniqueness. “With a campaign theme centering around authenticity, we really wanted to work with talent that embodied that,” Amanda Amar, senior director, global PR & social media, told Ad Age. “Customers today don’t want the glossy perfection from a brand or a creator. That’s really changed over the past five years in marketing.” Ad Age events Sign up for events and awards Learn more here Aldo said it granted the influencers creative license to show off its spring collection however they’d like, whether that be through humor or a try-on haul, allowing content creators to be themselves. A 50-second spot features all five creators modeling a pair of shoes that best encapsulates their likeness. With talent hailing from around the world, Amar joked that the elaborate shooting schedule often resembled an “architectural piece.” “We had to shoot on multiple different days just to be able to accommodate and keep that synchronicity between each one of their stories,” Amar said. “Finding one unifying message that’s going to resonate with customers all around the world is really tricky. But we’re really proud of this campaign and the message it conveys to our Aldo crew across the globe.” Tinx, whose name is Christina Najjar, has amassed 1.5 million followers on TikTok by posting daily vlogs, relationship advice and pop culture commentary. “I always try to inspire self-love and empowerment through my own content,” Najjar said in a statement about the Aldo project. She’s currently using her platform to champion female empowerment by foregoing photoshop and sharing uplifting messages to young women. View this post on Instagram A post shared by ALDO shoes (@aldo_shoes) Related: See Tabasco's collaboration with Tinx Noor Stars experienced a similar meteoric rise, growing from Iraqi refugee to the Middle East’s most popular YouTuber, and continues to push boundaries for Middle Eastern women by sparking discourse surrounding traditionally “taboo” issues, such as period health and body image. View this post on Instagram A post shared by نور ستارز | Noor Stars (@noorstars) Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Aldo enlists Tinx and other creators for its new self-acceptance marketing

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