Brand Marketing

Apple, Target and Costco among big brand winners during COVID

(Victor J. Blue/Bloomberg)
September 08, 2021 09:00 AM

Retail brands performed particularly well during the pandemic—with Target and Costco making big gains in “brand intimacy” in the past year, according to a new study by brand consultancy MBLM. Apple, always a strong brand, got even stronger, holding the place it won last year atop Amazon as No. 1 overall.

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