Brand Marketing

Apple is the world’s most valuable brand—but Walmart is gaining on tech leaders

Walmart’s brand value increased by 42% year over year, Brand Finance said. (Walmart)

January 21, 2025 06:50 PM

The world’s four most valuable brands are technology companies, with Apple leading at No. 1—but a retailer is closing the gap.

Featured Stories

NewFronts 2025—what brands and agencies need to watch

Advertisers, internet giants and ad tech companies to meet as brands shift marketing strategies on the fly to account for unpredictable tariffs.

NewFronts 2025—what brands and agencies need to watch

Influencers & Creators

Creator and influencer trends brand marketers need to know about right now

Influencers & Creators

Gillian Follett

Food & Beverage

Instacart is launching a Gen Z party-focused delivery app

Food & Beverage

Instacart is launching a Gen Z party-focused delivery app

Brand Marketing

CMO job moves and hiring trends to watch

Brand Marketing

CMO job moves and hiring trends to watch

Latest News

Inside LinkedIn’s first NewFronts presentation and fast-growing creator strategy

Chuck Porter, copywriter—why the former CP+B chairman is back, writing ads for tequila

AI won’t replace creatives who connect with judgment, instinct and emotion

Why agencies must act like brand growth partners in a volatile market

Staying current is easy with newsletters delivered straight to your inbox.

See More in Brand Marketing

CMO job moves and hiring trends to watch

How Kia targeted competitors’ EV drivers through image recognition-powered charging stations

Marketing winners and losers of the week

How brands can get a Met Gala boost, despite this year’s tough economic backdrop

Staying current is easy with newsletters delivered straight to your inbox.