Brand Marketing

‘Barbie’s’ dream brand collaborations—inside the movie's marketing machine

Barbie-branded items from Mattel, Xbox, Airbnb, Aldo and Nyx Cosmetics. Ryan Gosling and Margot Robbie as Ken and Barbie in Warner Bros.’ “Barbie” movie. (Mattel, Xbox, Airbnb, Also, Nyx Cosmetics, Warner Bros.)
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By:
Parker Herren
June 29, 2023 09:30 AM

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