Best Buy's newest campaign focuses on the small, everyday wins made possible by technology.
Ads debuting this week include “Foolproof” and “Hammock." The first features a young single man looking to impress his dinner date. When a Best Buy team member offers him the “foolproof” solution of sous vide, a low and slow preparation method aided in the commercial by a high tech immersion cooker, he impresses his date so wildly she feels compelled to ask if he really made the dish himself. “Hammock” is another sweet scene, showing a Best Buy employee on the phone with a highly satisfied customer who has perfected his office setup equipped with an espresso machine, below-desk hammock, and ambient LED lights.