Dick's Sporting Goods to buy Moosejaw from Walmart

Moosejaw will soon operate under a new giant retail umbrella. Dick's Sporting Goods on Wednesday announced it reached an agreement to acquire the outdoor gear and apparel retailer from Walmart. Walmart acquired Moosejaw in 2017 for $51 million. The sale is expected to be completed in March, according to a news release. Financial terms of Dick's acquisition of Moosejaw were not disclosed. Dick's and Moosejaw declined to release any additional details on the deal.Related news: How Dick's retail media network is luring advertisers In addition to its predominantly online sales, Madison Heights, Michigan-based Moosejaw operates 13 brick-and-mortar locations in Michigan, Arkansas, Colorado, Illinois, Kansas and Missouri. Moosejaw CEO Eoin Comerford will stay on and report to Dick's Senior VP Todd Spaletto, who is also the president of Dick's outdoor brand Public Lands, the release stated. Ad Age events Sign up for events and awards Learn more here The acquisition of Moosejaw will expand Pittsburgh-based Dick's outdoor portfolio. Dick's launched specialty retailer Public Lands in 2021 with a goal of celebrating and protecting public lands for all, according to the release. Along with an online store, there are seven Public Lands retail locations. Dick's noted in the release that Moosejaw “operates a highly successful e-commerce platform, has a loyal customer base, strong vendor relationships with leading outdoor brands and a passionate workforce.” “We admire what Moosejaw has accomplished over the past 30 years as leaders in the outdoor industry and look forward to the opportunity to share insights and learn from one another,” Spaletto said in the release. “We believe there's potential to grow the Moosejaw business and provide compelling experiences and an expanded product assortment to its millions of loyal customers.” Established in Binghamton, New York, in 1948, Dick's Sporting Goods has more than 850 Dick's Sporting Goods, Golf Galaxy, Field & Stream, Public Lands, Going Going Gone! and Warehouse Sale stores and more than 50,000 employees. The retailer reported 2022 revenue of $12.12 billion. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Dick's Sporting Goods to buy Moosejaw from Walmart

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