Each week, we publish all the major news in the direct-to-consumer industry, focusing on the shift to retail shelves, tracking financials of major players in the space, as well as highlighting executive appointments and exits.
Have DTC tips or news to share? Email Phoebe Bain at [email protected].
Now in stores
Bubble: Soon after entering U.K. retailer Beauty Bay, this DTC skincare brand is becoming available in another big box U.K. retailer. Bubble debuted 12 products at the new beauty-only Boots Power Station and on the Boots website on Dec. 6, and will roll out in 200+ Boots stores nationwide this January, according to a brand spokesperson.
Little Words Project: The DTC customizable bracelets brand is opening a new storefront in Minnesota’s Mall of America, turning the idea that DTC brands are intrinsically anti-mall on its head. It’s Little Words Project’s 11th brick-and-mortar store, joining others in cities such as New York and Austin.
Kin Euphorics: Model Bella Hadid’s non-alcoholic DTC beverage brand is now available in select Target stores as the retailer broadens its non-alcoholic drink offerings. Target recently partnered with non-alcoholic beverage retailer Sèchey to expand the category, including non-alcoholic brands such as Ghia and Surely.