DTC marketing news and trends: June 5, 2023

On a weekly basis, we publish all the major news in the direct-to-consumer industry, focusing on the shift to retail shelves, tracking financials of major players in the space, as well as highlighting executive appointments and exits. Have DTC tips or news to share? Email Phoebe Bain at phoebe.bain@adage.com. Check out the latest Ad Age events and award programs Now in stores Emma: Instead of rolling out in a traditional retailer or setting up its own storefronts, Australian DTC mattress brand Emma—The Sleep Company recently opted for something different: opening branded hotels. Located in Taiwan and Sydney, the hotels will feature the brand’s mattresses in each guest room. View this post on Instagram A post shared by Emma Sleep USA (@emmasleep.us) ButcherBox: It’s a bad day to be a vegan shopper at BJ’s—ButcherBox, the DTC meat company, has infiltrated the grocer’s shelves in its first major retail rollout. DTC dollars Chamberlain Coffee: On Thursday, influencer Emma Chamberlain’s coffee brand announced that it closed yet another $7 million round of venture capital funding in April. The news comes after Chamberlain Coffee raised $7 million in August 2022. Read more: How Emma Chamberlain built a thriving coffee brand Clare: Inflation is hitting everyone hard—even buckets of paint. DTC paint brand Clare, which announced an $8 million Series A round in February 2022, is raising its prices. The cost for a gallon of paint is increasing by an average of 8%, with some gallons costing as much as $69. Selva Ventures: Backed by Unilever Ventures, Selva Ventures—whose portfolio includes DTC companies such as cereal brand Three Wishes and coffee alternative MUD\WTR—recently closed a $34 million fund to support up-and-coming CPG brands. View this post on Instagram A post shared by CHAMBERLAIN COFFEE (@chamberlaincoffee) People on the move On Wednesday, DTC clean beauty brand Beautycounter announced Board Director Mindy Mackenzie as its interim CEO. Tweet of the week it would be kind of funny if the actual ray ban account announced a sale like this pic.twitter.com/OEfXWwHryL— Rachel Karten (@milkkarten) May 31, 2023 Subscribe to Ad Age Sign up now for the latest industry news and analysis Click here

DTC marketing news and trends—tracking the industry ups and downs

Featured Stories