Ben Affleck is back in another ad for Dunkin’, this time joined by Ice Spice for a new fall drink in a bid to lean into the rapper’s Gen Z fandom.
The new Ice Spice Munchkins drink is named after the rapper's fan base—Munchkins, which also is the name of Dunkin’s donut holes. The drink is a base of frozen coffee blended with pieces of pumpkin Munchkins and topped with whipped cream and a caramel drizzle.
The drink was concocted based on several customer insights. Chief Marketing Officer Jill McVicar Nelson said that younger Dunkin’ customers prefer the chain’s iced and frozen coffees and that music is a passion area for them, not to mention the larger fandom around pumpkin flavoring as a signal of fall. The drink is available for a limited time starting Sept. 13.
The ad for the drink debuted tonight during the 2023 “MTV Video Music Awards,” where Ice Spice was nominated for Best New Artist. Affleck wrote and directed the spot as part of his role with Artists Equity, a production company he founded in 2022 with Matt Damon.