Brand Marketing

Gen X marketing—brands are missing out on TikTok’s fastest-growing generation

Gen X is more loyal and engaged on social media and brands are not spending enough to reach them on platforms such as TikTok, Wavemaker finds in a new report. (Wavemaker)
LR
By:
Lindsay Rittenhouse
September 20, 2023 05:18 PM

Featured Stories

Accounts in Review
Ikea hires David and Alma following a fiercely contested US agency review
Accounts in Review

The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.

EL
By:
Ewan Larkin
BB
By:
Brian Bonilla
Ikea hires David and Alma following a fiercely contested US agency review
Agencies
4As names Justin Thomas-Copeland CEO
Agencies
LR
By:
Lindsay Rittenhouse
4As names Justin Thomas-Copeland CEO
Retail
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
Retail
AP
By:
Adrianne Pasquarelli
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
Creativity
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work
Creativity
TN
By:
Tim Nudd
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work