Brand Marketing

Haribo hires Colle McVoy for U.S. retail marketing

(Haribo)
SS
By:
Sabiq Shahidullah
February 15, 2023 02:00 PM

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Newfronts
How Tubi is positioning its ad products for buyers leaving traditional TV
Newfronts

Tubi pitches a slate of new ad formats during its NewFronts presentation, plus an app experience to imitate social and an Amazon partnership.

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Parker Herren
How Tubi is positioning its ad products for buyers leaving traditional TV
TV Upfront
17 hot take predictions for the TV upfronts
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Parker Herren
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Creativity
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work
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By:
Tim Nudd
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work
Retail
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
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By:
Adrianne Pasquarelli
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns