Haribo has selected Colle McVoy as its shopper marketing agency of record, as the German candy company looks to grow its presence in American stores.
The Minneapolis-based agency and its design arm 10 Thousand Design will create retail display graphics and promotional initiatives for the brand. Colle McVoy, part of Stagwell Group, has worked in the food and retail design spaces with brands such as Target, General Mills and Hershey.
“It was clear that Colle McVoy understood the power and value of the Haribo brand and the role that our distinctive assets can play with our retailers,” said Seth Klugherz, Haribo America’s VP of marketing.