Brand Marketing

Why Hostess redesigned Twinkies, Donettes and Ding Dongs packaging

New Hostess packaging has a more modern look in a bid to appeal to younger consumers. (Hostess/J.M. Smucker)
December 12, 2024 11:00 AM

Hostess, the maker of Donettes, Twinkies, Cupcakes and Ding Dongs, is getting a new look with updated packaging and logos as J.M. Smucker Co. attempts to fuel the brand’s growth by attracting younger consumers.

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