Brand Marketing

How the auto workers strike will affect the ad industry

United Auto Workers (UAW) members on a picket line outside the Ford Motor Co. Michigan Assembly plant in Wayne, Michigan on Friday. (Bloomberg)
September 15, 2023 07:04 PM

The unprecedented United Auto Workers strike against Ford, General Motors and Stellantis could potentially add a new headwind for the ad industry, just as the spending outlook had brightened with recession fears largely in the rearview, at least for now.

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