How Coca-Cola’s new marketing leader will approach the job
Shakir Moin, who was recently promoted to lead Coca-Cola Co.’s North American marketing, previously ran the company’s Costa coffee business. Moin (middle) routinely worked at Costa stores to learn the business. Here he is shown inside a Costa store in London. (Coca-Cola)
Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.