Brand Marketing

How JBL turned social memes and virtual communities into Gen Z brand love

Publishing Partner:
Annex88 and Havas
From l.: Ad Age's John Dioso, Harman's Chris Epple and Annex88's Brandon Solis. (Mark Davis Photography, 2025)
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By:
Ad Age Studio 30
March 24, 2025 06:02 PM

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