Brand Marketing
How JBL turned social memes and virtual communities into Gen Z brand love
Gift Article
Share
Publishing Partner:
Annex88 and Havas
Expand
From l.: Ad Age's John Dioso, Harman's Chris Epple and Annex88's Brandon Solis.
(Mark Davis Photography, 2025)
By:
Ad Age Studio 30
March 24, 2025 06:02 PM
Featured Stories
Accounts in Review
Taco Bell adds Quality Meats to its creative roster
Taco Bell also works with Deutsch, Biite, The Community and Edelman.
BB
By:
Brian Bonilla
|
EW
By:
Erika Wheless
Creative Agencies
Rethink makes 18 creative hires across its North American offices
TN
By:
Tim Nudd
Amazon
How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
GS
By:
Garett Sloane
Media
Why Prudential’s head of paid media can’t wait for AI agents to handle measurement
BD
By:
Brandon Doerrer
