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Brand Marketing

How Larroudé filled a gap in the shoe market—and got on the feet of celebrities

Larroudé has sold more than 100,000 pairs of shoes in its first two years. (Larroudé)
PB
By:
Phoebe Bain
May 25, 2023 09:30 AM

Brands on the Rise is a regular Ad Age feature spotlighting the marketing and business tactics of successful challenger brands. Read other installments here.

Featured Stories

TV Upfront
17 hot take predictions for the TV upfronts
TV Upfront

From “linear TV is not dead” to “live sports is not as hot as you think” and varying stances on the importance of the upfront, 18 executives weigh in on what this year’s market could bring.

PH
By:
Parker Herren
17 hot take predictions for the TV upfronts
Creativity
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work
Creativity
TN
By:
Tim Nudd
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work
Retail
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
Retail
AP
By:
Adrianne Pasquarelli
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
Agencies
4As names Justin Thomas-Copeland CEO
Agencies
LR
By:
Lindsay Rittenhouse
4As names Justin Thomas-Copeland CEO

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