Retail media and social media: The truth about these secret BFFs

Peanut butter and jelly, baseball and hot dogs, a scarf and a winter coat. These are all things that seamlessly go together and make the experience an even better one. But there are several things we routinely use, and are staples in our media and marketing tool kit, that we continue to view and plan separately. For years we have been placing them in their individual silos and frankly treating them like oil and water.