Brand Marketing

Inside Montefiore’s magical holiday ad about a boy’s epic flight of imagination

Nationwide casting found a lead character, and his brother, perfect for a New York story. (Montefiore Einstein)
TN
By:
Tim Nudd
November 27, 2023 03:06 PM

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Possible 2025 takeaways for marketers
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Gen Z strategies, creator economy moves, media innovation and more insights from the conference.

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