Brand Marketing
Why JCPenney is investing in Amazon Prime’s ‘Thursday Night Football’
Gift Article
Share
Expand
JCPenney’s new “Make it Count” campaign includes “Thursday Night Football” airings.
(JCPenney)
By:
E.J. Schultz
September 14, 2023 10:01 PM
Featured Stories
Accounts in Review
12 agency reviews to know about
Marketers including Bayer, TJX Cos. and PayPal are seeking fresh agency support.
EL
By:
Ewan Larkin
Agencies
TRG has still not fully recovered—how its CEO plans to get the agency on the map again
LR
By:
Lindsay Rittenhouse
Sports
USTA adds Mustard to US Open campaign
JS
By:
Jon Springer
Top 5
The top 5 creative campaigns to know about right now
TN
By:
Tim Nudd
