On a monthly basis, Ad Age explores the best and worst purpose marketing ads with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency, which advises companies and organizations on how to turn environmental, societal and health risks into market opportunities.

Watch the latest episode here at 12 p.m. ET. 

Kolster and Ad Age News Editor E.J. Schultz will analyze campaigns from BBC, Sky Sports, Smucker’s and insurance company AXA Group, as well as Women’s World Cup ads from Hyundai and French telecom Orange.