Brand Marketing

Watch: Purpose marketing hits and misses from BBC, Sky Sports, Smucker’s, Hyundai and more

BBC's ‘square-eyed-boy’ ad argues that all screen time is not bad. (BBC)
ES
By:
E.J. Schultz
August 07, 2023 09:30 AM

Featured Stories

2025 Creativity Awards
Introducing the winners of the 2025 Ad Age Creativity Awards
2025 Creativity Awards

Four juries selected the top entries in Work, People, Creative Marketing and Production.

TN
By:
Tim Nudd
Introducing the winners of the 2025 Ad Age Creativity Awards
A-List & Creativity Awards
JB Smoove is getting into the advertising business
A-List & Creativity Awards
EL
By:
Ewan Larkin
JB Smoove is getting into the advertising business
Brand Marketing
EV startup Rivian begins its first big marketing push—behind the campaign
Brand Marketing
ES
By:
E.J. Schultz
EV startup Rivian begins its first big marketing push—behind the campaign
Influencers & Creators
Why B2B brands are going all in on creator marketing—and inside LinkedIn’s new video tool
Influencers & Creators
BD
By:
Brandon Doerrer
Why B2B brands are going all in on creator marketing—and inside LinkedIn’s new video tool