Oct. 31

Halloween falling on a Monday has not scared brands. Marketers such as Kit Kat and Uber Eats have been running campaigns in recent weeks ahead of the annual candy-centric holiday. Agencies got in on the festivities, too.

Nov. 1

Pfizer reports third-quarter results. The pharmaceutical giant has been top of mind in recent months amid the rollout of new COVID-19 boosters designed to combat specific strains of the virus expected to gain strength this winter. Analysts expect growth.

It’s World Vegan Day. Bacon marketer Oscar Mayer is one of the brands celebrating.

Nov. 2

CVS reports third-quarter results. The drugstore chain is expected to continue its recent pandemic-fueled growth, particularly as it makes inroads in innovations around digital enhancements to customer offerings.

TikTok will host TikTok Made Me Play It, the app’s first event targeted at the gaming industry.

Nov 3

Netflix launches its ad-supported subscription tier in the U.S. The “Basic with Ads” offering will cost $6.99 per month. Hear about Netflix’s ad plans when Peter Naylor, the streamer’s new VP of advertising sales, speaks next week at Ad Age Next: Streaming. Tickets are available here. 

Nov. 4

Nordstrom will kick off its holiday selling season by opening gifting stations in select stores. As a self-serve spot, customers can find merchandise in categories such as men’s, women’s, home and beauty. Last week, Amazon warned that its holiday quarter sales could grow at the slowest rate in the e-commerce giant's history. 

Related: How Macy's is planning for the holiday season

The fall TV season continues its slow-motion rollout tonight with the premiere of “Lopez vs. Lopez” on NBC at 8 p.m. ET. The sitcom stars comedian George Lopez and his real-life daughter Mayan.

Nov. 5-6

Just days after wrapping up its annual Masters of Marketing conference in Orlando, Florida, the Association of National Advertisers is back with another event. The Multicultural Marketing & Diversity Conference will run from Sunday through Nov. 8 in Hollywood, Florida. Speakers include Elizabeth Campbell, senior director of marketing, cultural engagement at McDonald’s, and Karla Davis, VP of integrated marketing and media at Ulta Beauty. Oh, and P&G’s Marc Pritchard will also be there.

Halloween was five minutes ago, and Thanksgiving is still weeks away, which means it’s right about time for the return of Food Network’s “Christmas Cookie Challenge.” The sixth season premieres tonight at 8 p.m. ET.