This week's marketing winners losers and newsmakers
Barilla: The pasta maker’s endorsement deal with tennis star Coco Gauff is looking like a brilliant move after the 19-year-old’s win at the Western & Southern Open in Cincinnati last week. The week prior, she won her first American title at the Mubadala Citi DC Open, adding to the momentum she has heading into US Open next week, for which she had already inked a deal with Barilla.
Barilla will be giving away pasta meal kits to promote its chickpea and red lentil pastas. Fans can visit BarillaServingLove.com from Aug. 23 to 30 to enter for a chance to win a meal kit, recipe cards and a grocery delivery gift card. The giveaway, which features a grand prize of a year’s worth of free groceries for one winner, will be advertised on Barilla and Gauff’s Instagram accounts.