Marketing winners and losers of the week

This week's winners, losers and newsmakers. Winners Walgreens: The drugstore chain saw sales rise yet again as it reaped the benefits of more Americans searching out booster shots and other COVID-19-related necessities. Walgreens reported sales of $33.9 billion for its first quarter, a 8% rise over the year-earlier period, its highest retail sales increase in 20 years, according to reports. VaynerMedia: The Gary Vaynerchuk-led agency kept its new biz momentum going by picking up global media agency-of-record duties for dating app Tinder. Other recent wins include Reckitt, which in December hired the shop to handle special projects for its intimate wellness brand Durex in the U.S. and U.K. Soda brands: Coca-Cola’s deal this week with alcohol marketer Constellation Brands to create Fresca Mixed spirit-based ready-to-drink cocktails lends more proof to the theory that soda brands could get new life with boozy line extensions. It follows last year’s announcement that PepsiCo and Sam Adams owner Boston Beer Co. are collaborating on Hard Mtn Dew. Losers In-person events: So much for 2022 being the year that the marketing event biz got back to normal. CES slogged through this week but was plagued by last-minute cancellations and a truncated schedule as a result of the COVID case surge. Other events taking a hit include the Electronic Entertainment Expo (E3)—the gaming industry’s largest trade show—which announced this week it was axing plans for its in-person gathering this summer. All eyes are now on the National Retail Federation’s Big Show, which will still continue in person as planned from Jan. 16 through Jan. 18. CES’s woes did not stop U.S. Travel Association President and CEO Roger Dow from putting a positive spin on the event. “By staging an influential live event that safely convenes thousands of global professionals across the technology, business and political spectrum, CES is nothing short of a model for how business trade events can and should take place in 2022. It is our sincere hope that other professional event organizers will follow their lead this year,” he stated. The praise might be a bit premature, considering the usual lag in COVID test positive results after large gatherings. Read more: How brands and agencies are dealing with COVID resurgence—a regularly updated list Golden Globes: What used to be one of Hollywood’s most fun nights—and a significant marketing opportunity for brands—is now nothing of the sort. As The Hollywood Reporter reports, the Globes, held Sunday, won’t have TV coverage, or even a live stream, and will “not feature a red carpet, celebrity guests, industry insiders or the typical hoopla and bustling afterparty scene inside the Beverly Hilton Hotel that has come to define the Golden Globes for years.” The show has been under fire in the wake of a Los Angeles Times investigation that revealed the organization behind the event suffered from a lack of diversity and ethical issues. Cruise lines: The hits keep coming for the cruise industry. As the omicron variant continued its wave across the country, nearly 100 cruise ships reported confirmed or suspected COVID-19 on board, according to a report from Insider. As the Centers for Disease Control and Prevention investigates, many lines are canceling trips in a frenzy reminiscent of early 2020. Those marketers reporting positive cases include Norwegian, Disney, Carnival and Princess. Tweet of the week i’m so excited for walmart in the metaverse ! pic.twitter.com/LzflwPOW6N— uxie (@uxiedust) January 6, 2022 Number of the week 2,300: Number of advertising industry jobs added in the U.S. in December, according to the monthly report from the U.S. Bureau of Labor Statistics. Quote of the week “Though he’d blanch over the preciousness of the title, Madden was an influencer of the highest level decades before we knew what that meant.”— Marty Stock, CEO of WPP’s Cavalry, on the outsized role John Madden had in elevating Miller Lite, and light beer in general. On the move Jobs marketplace Upwork hired Melissa Waters as chief marketing officer. She comes from Meta, where she was global VP of marketing at Instagram. Hasbro appointed Chris Cocks CEO. Cocks, who is currently president and chief operating officer of the toy company’s Wizards of the Coast and digital gaming division, takes over from interim CEO Rich Stoddart, a former Leo Burnett executive, next month. Lululemon named Michael Aragon CEO of Mirror, its interactive home-fitness product, and Lululemon Digital Fitness. Aragon most recently was chief content officer at Amazon-owned Twitch. Subscribe to Ad Age now for the latest industry news and analysis.

Marketing winners and losers of the week

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