Within four days of launching its Cactus Plant Flea Market Box, McDonald's customers had bought up 50% of the fast-food chain's supply of collectible toys.
The limited-edition promotion—positioned as an adult Happy Meal and created in partnership with the buzzy streetwear brand—has driven increased traffic and sales at the Chicago-based company's U.S. locations, CEO Chris Kempczinski said during McDonald's earnings call this morning. It also drove the company’s highest number of weekly digital transactions ever in the U.S., and U.S. comparative sales—a hotly watched growth measure in the retail world—are expected to be in the low double digits in October.
It's a boost as McDonald's works to keep inflation-weary consumers coming back. The chain reported sales that handily beat expectations in the third quarter as diners proved willing to pay more for their fries and burgers—a sign McDonald's offerings are resonating with consumers amid rising inflation.