McDonald’s today is introducing a sweepstakes providing the winner with free meals for life, via a McDonald’s McGold Card.
The program plays off what McDonald’s has dubbed the “SZN of Sharing,” while subtly acknowledging longstanding legends that such cards actually exist. These are real and can be won by fans making purchases through the McDonald’s app between Dec. 5 and Dec. 25. Each winner will win McGold cards for themselves and three friends. One winner will be chosen for each of the three weekly entry periods. The McGold Card will provide its holder with two free meals a week for 50 years.
“Our fans have been fascinated by the lore of the McGold Card and if it really exists. And now, we’ll make this McDonald’s legend a reality for our fans by giving them the ultimate holiday gift—a chance to win a card and then share access to it with three of their family or friends,” Tariq Hassan, McDonald’s USA chief marketing and customer experience officer, said in a release. “Just by using the McDonald’s App, everyone can experience the joy that comes with sharing McDonald’s this holiday season.”