Brand Marketing
Why more DTC brands are selling on Amazon—behind the risks and rewards
Gift Article
Share
Expand
DTC brands including Allbirds and Curology recently started selling on the platform.
(Illustration by Tam Nguyen/Ad Age)
By:
Phoebe Bain
May 13, 2024 09:00 AM
Featured Stories
Accounts in Review
Taco Bell adds Quality Meats to its creative roster
Taco Bell also works with Deutsch, Biite, The Community and Edelman.
BB
By:
Brian Bonilla
|
EW
By:
Erika Wheless
Creative Agencies
Rethink makes 18 creative hires across its North American offices
TN
By:
Tim Nudd
Amazon
How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
GS
By:
Garett Sloane
Media
Why Prudential’s head of paid media can’t wait for AI agents to handle measurement
BD
By:
Brandon Doerrer
