NerdWallet has personified struggles with financial decision making and the financial advice experts, or Nerds, behind its online advice in a new marketing push.
After surveying Americans in June and finding that 80% put off making financial decisions, the personal finance company has launched “Smartest Decision,” a campaign about eliminating anxiety over financial decisions, using advice from NerdWallet’s experts and tools like the platform’s side-by-side comparisons feature.
The campaign includes spots “On the Fence,” “Dragging Your Feet,” and “Frozen” airing on Facebook, Instagram, Reddit, TikTok and YouTube. In the spots, Nerds give advice to customers on choosing the best credit card and high-yield savings accounts.