Brand Marketing

Behind Olipop’s heartwarming holiday ad

A scene from "A New Kind of Holiday Cheer." (Olipop)
November 13, 2024 10:30 AM

It doesn’t take a whole lot of unwrapping to find the inspiration for Olipop’s new holiday heartwarmer. The animated tale of two lovable but misunderstood yetis has a look meant to elicit Claymation Christmas classics like Rankin/Bass’ “Rudolph the Red-Nosed Reindeer.” And if it calls to mind the kind of tender sentiment so consistently demonstrated by Coca-Cola Co. in its holiday advertising, all the better.

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