Soup and swimming don’t usually mix. But Panera Bread is making the connection in a bid to heat up its soup sales in the summer months.
The restaurant chain is launching a new swimwear line to highlight its range of soup offerings, including Broccoli Cheddar Mac & Cheese, Summer Corn Chowder, Creamy Tomato, French Onion, Vegetable, and their Homestyle Chicken Noodle soup. Those interested in viewing or shopping the collection can now visit their online store.
The collection includes swimwear for men and women ranging in a variety of sizes from extra small to 4X. Swimsuit designs feature broccoli cheddar images as well as phrases such as "Soup." Swimwear is not the only item up for sale. An inflatable bread bowl pool float for those looking to stay cool and socially distance themselves in a pool this summer can also be purchased on their website. All the summer gear items are on sale for under $30 and comes with free shipping.