Peloton has named a new chief marketing officer four months after the departure of former top marketer Dara Treseder. The company today announced the hiring of Leslie Berland as CMO, effective Wednesday.
Berland was most recently CMO of Twitter. She left the brand in November after more than a decade, following Elon Musk’s takeover.
At Peloton, Berland is tasked with brand and product marketing, creative and consumer insights, maintaining the brand’s membership and spearheading its global communications.