Pizza Hut and Domino's winter campaigns include doormats and snow plows

As temperatures drop and package deliveries reach a holiday fever pitch, Pizza Hut and Domino’s want to keep customers ordering pizza. And both chains are taking novel marketing approaches to spur business this winter. Pizza Hut’s newest campaign is aimed at thanking delivery drivers by allowing residents to give them a Pizza Hut gift card through an unusual mechanism—a doormat. Domino’s, meanwhile, is giving buyers a chance to help their towns get snow plowed to clear for pizza pickups. Pizza Hut’s “Reverse Delivery” doormat features a QR code that delivery drivers (or anyone) can scan to receive a free pizza. From Dec. 6 to Dec. 10, fans can visit shopatpizzahut.com to order a free doormat (they will need to give their name, email and address; the chain says the first-party information is needed to administer the program and won't be used for marketing purposes). Pizza Hut will give away 50 doormats each day, and will spread the word about the doormats on its social media channels. GSD&M was involved in the effort. Recent news: GSD&M hires a new president Once a delivery driver scans the QR code, they will also be asked for their name, email and address to redeem a $25 Pizza Hut gift card code, while supplies last, and limited to one code per person. The 4,000 codes in total will be available until Dec. 27. “Many of us look to delivery drivers to deliver joy during the holiday season,” Lindsay Morgan, Pizza Hut’s chief marketing officer, said in a statement. “This was our chance to give some cheer back in the form of a delicious meal for delivery drivers to enjoy during their busiest time of the year.” The campaign is in line with a larger trend on TikTok of people putting together snack carts stocked with food and water for delivery drivers. @thesabrinatan Spreading a little joy with this snack cart for the amazing delivery drivers 🚚✨🤍 #snackcart #deliverydriver #snackrestock #restockasmr #asmrsounds #satisfyingrestock #amazonmusthaves #restock ♬ Elf - Main Theme - Geek Music Plowing grants Domino’s is giving away half a million dollars in grants for snow plowing to ensure that customers can pick up their pizza post-snow storm. Customers can visit Plowingforpizza.com to submit the zip code of their hometown for a grant. Entrants must also supply their email address, and can opt-out of having it used for marketing purposes. Domino's will name up to 17 towns on a rolling basis during the winter season, with winners announced in January. Each town will receive $25,000. The nomination period is open from Dec. 4 to Jan. 21 and is limited to one submission per email address. Domino's is promoting the program with a campaign from lead agency WorkInProgress that will run on TV, social media and digital. The spots feature a Domino’s-branded snow plow clearing neighborhood roads. Domino’s has already awarded funds to Erie, Pennsylvania; Marquette, Michigan; and Manhattan, Montana, according to the promotional page for the grants. The cities have used the funds to buy salt, new snow plow trucks and accessories. “At Domino’s we’ve made delivery cars with warming ovens built in, paved roads to get your pizza home hot and in perfect condition, and offered pizza insurance for when anything goes awry,” Joe Jordan, Domino’s president of U.S. and global services, said in a statement. “To us, nothing should stand in the way of getting a delicious pizza, including snowy, cold weather.” Watch more of the latest seasonal marketing campaigns See all of Ad Age’s Breakout Brand Leaders here

Pizza Hut and Domino's winter campaigns include doormats and snow plows

Featured Stories