Popeyes feeds into ‘Girl Dinner’ TikTok trend with a limited-time menu item

The latest TikTok trend of “girl dinner” has made its way onto Popeyes’ online menu. The girl dinner TikTok trend involves showing what some women eat for dinner as single women, or moms who have the night to themselves after a long day. The low-effort meals range from small charcuterie boards to buttered pasta, popcorn, a single ice cream bar, tortilla chips with melted cheese or a pizza Lunchable. Popeyes’ take on girl dinner includes mashed potatoes with gravy, mac and cheese, coleslaw, Cajun fries and two biscuits. The item will only be available for a limited time, and is available online for pickup or delivery. The chicken chain worked with its chefs and agency Alison Brod to make the menu item a reality. @imsupergraceful ingredients household core ♬ original sound - karma carr The hashtag #girldinner has been viewed over 215 million times on TikTok. The trend started with a video from TikTok user Olivia Maher, who showed a simple dinner of grapes, cheese and crackers that she called “girl dinner.” Another video from user Karma Carr seems to have started the audio associated with the trend: “This is my meal, I call this girl dinner” followed by a chorus of “girl dinner.” @karmapilled i CANT FIND THE GIRL DINNER PERSONS ACC BUT SHE IS MY HERO (alt: @karma (´◠ω◠`) ♬ original sound - karma carr This is not the first time a TikTok trend has reverberated in the real world. Starbucks’ baristas are very familiar with people ordering souped-up drinks they saw on TikTok. In 2021, sales of feta soared as viewers tried the baked feta pasta trend. Earlier this year, Chipotle put a viral quesadilla into its menu. However, there are concerns that the trend encourages eating disorders, with some women restricting how much they eat to conform to diet culture. But Maher, the video’s original creator, told Yahoo that wasn’t her intention. For her, girl dinner is about “a celebration of food and appreciation and excitement because you’re eating exactly what you want and you’re satisfying all the flavors you're craving,” she says. “We always have our finger on the pulse of culture, and when we saw 'Girl Dinner' taking off, it felt like the perfect opportunity to jump in and share our take on it," Popeyes' Chief Marketing Officer Jeff Klein said in a statement. "Popeyes has long been known for its delicious sides – from mashed potatoes and gravy to our red beans and rice – and as consumers engage with this meal trend, we want to offer them a delicious option that’s all about letting those dishes shine in a unique way.”

Popeyes feeds into ‘Girl Dinner’ TikTok trend with a limited-time menu item

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