Brand Marketing

How Re/Max plans to build a retail media ad business

Re/Max plans to develop an in-house ad sales team to appeal to brands looking for homebuyers and sellers. (Re/Max)
December 18, 2024 10:30 AM

The retail media industry has a new entrant—real estate media. On Wednesday, global real estate brokerage firm Re/Max announced its intentions to build a retail media network after recently launching the first programmatic ad placements on its websites.

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