A new campaign from Popeyes Louisiana Chicken likens the brand’s approach to food to the uniqueness of New Orleans, where Popeyes was founded more than 50 years ago.
“We don’t make sense, we make chicken” represents the first work McKinney has done for Popeyes since being named the food chain's creative agency earlier this month. It is set to debut digitally in May followed by out-of-home and TV ads nationwide in June. The campaign leverages New Orleans culture to explain Popeyes’ culinary credentials, which include elaborate and time-consuming techniques that are unique in the fast food industry, according to Jeff Klein, chief marketing officer of Popeyes. The brand is also planning to implement influencer marketing for the campaign.