Two months of relentlessly upbeat holiday music must drive heavy-metal fans insane.
But SiriusXM has their back in a fun, high-octane campaign from Uncommon Creative Studio that involved the creation of a one-of-a-kind “metal sweater”—playing off ugly-sweater holiday tropes.
Below is a two-minute spot from Uncommon that’s a centerpiece of the holiday campaign. Directed by Elena Pettiti di Roreto of Anonymous Content, the film chronicles the creation of the metal sweater—in wry yet headbanging style.