Snoop Dogg's Bored Ape Yacht Club NFT, Dr. Bombay, is the face of the rapper's new ice cream line.
Snoop Dogg is expanding his presence in the food world with a new line of ice creams.
Dr. Bombay Ice Cream is named after the rapper’s Bored Ape Yacht Club NFT, which will also be the face of the brand.
Snoop seems to be setting himself up for more food lines. Dr. Bombay ice cream is the first product line launching under parent company Bosslady Foods, a joint venture between Snoop Dogg and Happi Co., a food company that’s behind Happi Foodi frozen meals.
Snoop Dogg is known for numerous brand deals, including his work with Corona. He most recently worked with Jack in ihe Box on his own meal, appeared in Skechers’ latest Super Bowl commercial and has starred in a campaign for 19 Crimes wines.
The ice cream pints come in seven flavors: Bonus Track Brownie, Cocoa Cream Cookie Dream, Iced Out Orange Cream, Rollin’ in the Dough, S’more Vibes, Syrupy Waffle Sundaze and Tropical Sherbet Swizzle.
“Fans will notice that my sidekick, Dr. Bombay is the name, face, and persona of this brand,” Snoop Dogg said in a statement. “That’s because he’s like a son to me and you always want your kids to be more successful than you are, that’s my goal in building this lifestyle brand—starting with ice cream.”
Dr. Bombay is being sold in 3,500 Walmart stores nationwide and will expand to other retailers such as Winn Dixie, ShopRite, Albertsons/Safeway and Gopuff in the coming months. The pints retail for $4.98, but pricing may vary.
The NFT-branded ice cream comes as interest in the non-fungible tokens has waned over the last couple of years; the floor price of Bored Ape NFTs is currently $57,000, down from nearly $207,000 when Snoop bought his NFT for about $366,000 in December 2021, according to data from NFT Price Floor.
This is Snoop’s latest entry into the food space. Late last year, he created Broadus Foods with fellow rapper Master P. They created a Momma Snoop line of instant oatmeal and grits, and pancake mix, along with a Snoop cereal line.
The cereals, which are made by Post, include the flavors Fruity Hoopz (a take on Froot Loops and Lucky Charms), Frosted Drizzlers (Frosted Shredded Wheat) and Cinnamon Toasteez (Cinnamon Toast Crunch). Walmart began selling the cereal line earlier this month.
