Rap stars Snoop Dogg and Master P sued Walmart and Post Foods, claiming the consumer giants conspired to crush their Snoop Cereal, intended as a model for other minority-owned brands.
The musicians’ company Broadus Foods LLC accuses the world’s largest retailer of hiding boxes of its cereal—Fruity Hoopz With Marshmallows, Frosted Drizzlers and Cinnamon Toasteez—in its stockrooms to keep them off the shelves at Post’s instruction.
In a suit filed this week in Minnesota state court by a legal team including the civil rights attorney Ben Crump, Broadus Foods says the rap artists had “a vision to create a family-owned company that would add diversity to the food industry while inspiring and creating opportunities for minority-owned food products and brands.” It claims Walmart and Post’s “diabolical” plot sank their profits and hopes just as their company was starting to take off.