Brand Marketing

Behind Sony’s new NFL deal and its burgeoning influencer strategy

Jordan Love of the Green Bay Packers wears Sony headphones as part of Sony’s official NFL sponsorship deal, announced today. (Sony)
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By:
Jon Springer
EW
By:
Erika Wheless
|
July 31, 2024 01:00 PM

Featured Stories

Newfronts
How Tubi is positioning its ad products for buyers leaving traditional TV
Newfronts

Tubi pitches a slate of new ad formats during its NewFronts presentation, plus an app experience to imitate social and an Amazon partnership.

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By:
Parker Herren
How Tubi is positioning its ad products for buyers leaving traditional TV
Brand Marketing
CMO job moves and hiring trends to watch
Brand Marketing
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By:
E.J. Schultz
CMO job moves and hiring trends to watch
Events & Awards
Why Roku is skipping the NewFronts this year and what it means for marketers
Events & Awards
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By:
Parker Herren
Why Roku is skipping the NewFronts this year and what it means for marketers
Newfronts
NewFronts 2025—what brands and agencies need to watch
Newfronts
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By:
Garett Sloane
NewFronts 2025—what brands and agencies need to watch