“Space Jam: A New Legacy” is everywhere this summer, including your NFT collection. Niftys.com, which calls itself the first-ever social platform for non-fungible tokens, launched today with a line of characters from the rebooted 90s movie now starring LeBron James. The platform, which was set to go live Monday morning, may have experienced more traffic than expected. It suffered some first-day technical difficulties and wasn’t live until early afternoon.
A representative did not say what caused the delay.
Teaming up with “Space Jam” was a smart choice for Nifty’s as there is a fervent audience eager to see James and the Looney Toons gang on screen this summer. Set for release this Friday, the movie has been widely anticipated and will begin streaming on HBO Max and in theaters on July 16th. Warner Bros. has teamed up with over 200 brands to promote the film, from Kraft Mac and Cheese to GameStop and McDonalds, which helped land the flick on Ad Age’s list of America’s Hottest Brands this year.
Read More about America’s Hottest Brands here.