Brand Marketing

Stella Artois recruits David Beckham to reaffirm its premium positioning

David Beckham is the face of “Worth More,” Stella Artois’ new marketing platform. (Stella Artois)
JS
By:
Jon Springer
March 12, 2024 11:00 AM

Featured Stories

Creative Agencies
Rethink makes 18 creative hires across its North American offices

In an era of automation, consolidation and AI, the agency announces a goal to become at least 50% creative talent.

TN
By:
Tim Nudd
Rethink makes 18 creative hires across its North American offices
Amazon
How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
GS
By:
Garett Sloane
How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
Winners and losers
Marketing winners and losers of the week
AP
By:
Adrianne Pasquarelli
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ES
By:
E.J. Schultz
Marketing winners and losers of the week
Influencers & Creators
Why drugstore products are dominating influencer beauty routines
GF
By:
Gillian Follett
Why drugstore products are dominating influencer beauty routines