Brand Marketing

Target scales back Pride Month plans, drawing rebuke from LGBTQ+ rights group

Target's Pride collection will be available only in select stores this year. (Target)

Following last year’s backlash, Target is continuing to scale back its Pride Month collection. The company announced Thursday night that it will offer a collection of products on its website and in “select stores, based on historical sales performance.” Previously, the products were available at all of the chain’s 2,000 stores.

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