More than a third of the U.S. population is older than 55. So why does that age group appear in only 15% of media images, per AARP? Consumer Cellular’s new lead creative agency, Alto, tapped into this insight in a new campaign for the telecom company.
Dubbed “Freedom Calls,” the campaign stars 75-year-old actor Ted Danson sharing stories of how people age 55 and older are enjoying leisure activities in their newfound free time.
“When freedom calls, we’re here to answer,” Danson declares in a new commercial.