Three brands nailing hyper-personalization at scale—and what we can learn from them

When it comes to marketing, one is not the loneliest number—it’s the most powerful. Targeting individual customers using real-time data combined with the interpretive powers of machine learning and artificial intelligence has enabled a degree of hyper-personalization that can drive impact in ways never before possible. In fact, according to a recent Twilio Segment survey, 89% of leaders believe that this type of personalization will be key to their business’ success in the next three years.