United Airlines to sponsor Wrexham Football Club

Ryan Reynolds’ Wrexham AFC scored a major sponsorship agreement with United Airlines Holdings Inc., following their glitzy promotion to the English Football League. Reynolds bought the struggling Welsh football club with fellow celebrity and actor Rob McElhenney in a shock Hollywood takeover that was completed in early 2021. The injection of cash and media know-how helped propel Wrexham into the global spotlight, aided by a documentary series shown on Walt Disney Co.’s FX platform. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here The sponsor agreement was announced in a video posted to Wrexham’s Twitter account on Thursday. Recent news: NHL sponsorship revenue surges Under the agreement, United’s logo will appear on the front of both the men’s and women’s sides shirts of Wrexham AFC. The club will play in England’s fourth-tier competition next season. —Bloomberg News Subscribe to Ad Age Sign up now for the latest industry news and analysis Click here

United Airlines to sponsor Wrexham Football Club

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