Behind Victoria’s Secret’s bid to overhaul its image

Six months after appointing a woman as its top marketer, Victoria’s Secret is making its first major move in its long-awaited turnaround. On Wednesday evening, the underwear chain announced its biggest effort yet to overhaul its much-criticized image—the VS Collective, a group including the likes of soccer star Megan Rapinoe and body advocate Paloma Elsesser, will appear in ads and other initiatives for the beleaguered brand.