Sam’s Club and Walmart are jointly launching Elton John’s first eyewear collection in a rare collaboration on an exclusive-label launch by the retail siblings.

While an eyewear launch is a seemingly natural fit for a musician known for decades for his prominent and stylish frames, this is his first. It was developed in collaboration with the retailers.

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The Foundations Collection, first from the collaboration, launches Monday at Sam’s Club and samsclub.com, then later in the week at Walmart. It includes 36 frames unique to Sam’s and 24 unique to Walmart, retailing for $95 to $100 in prescription, non-prescription, sun and reader varieties.

Each frame has a name bestowed by John himself, such as “Rocketman” in reference to his hit single and 2019 Academy Award-nominated biographical musical of the same name. Other versions include “A-List” to commemorate the peak of his career, and “Prodigy” in honor of his rise from a shy piano prodigy in the U.K. Each frame has a signature temple tip silhouette with an “E” Star mark.

“The line is designed to have something for everyone,” John said in a statement. “It’s not about glasses. It’s about changing the way people see themselves.”

The eyewear collaboration with Walmart is the latest step in the 74-year-old musician's late-career emergence as a pitchman and brand licensor. John also co-stars with Lil Nas X as the latest celebrity duo in a campaign from Special Group for Uber Eats.

Walmart will donate a minimum of $1 million annually from Elton John Eyewear to support the Elton John AIDS Foundation.

Sam’s will also offer two additional collections. The Capsule Collection will showcase moments in John’s career from “The Formative Years” to “The Working Musician” in the first two capsules, with three more planned. And The Master Collection will recreate some of John’s most iconic looks with collector frames starting at $350.

Next year, Walmart plans additional frames and the expansion of Elton John Eyewear globally.

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“We’re thrilled to celebrate Elton John’s creativity and iconic style by launching a fun, on-trend eyewear collection,” said Janey Whiteside, executive VP and chief customer officer of Walmart U.S.

“We’ve created an eyewear line using materials, elements and contours across expressive silhouettes, making the brand feel like luxury at an affordable price, while also telling Elton John’s phenomenal story,” said Megan Crozier, chief merchant of Sam’s Club.