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Brand Marketing

Watch James Harden’s first campaign for his wine brand

NBA All-Star James Harden flouts wine rituals in a new campaign for J-Harden Wines. (J-Harden Wines)
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By:
Jon Springer
October 13, 2023 09:30 AM

NBA star James Harden, who launched a line of affordable wines last year, is now starring in a campaign that playfully challenges the snooty conventions of the category.

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